I led the creative direction for Loom’s Winter 2025 campaign, centered around the launch of Loom AI for Meetings. The campaign positioned Loom as the smarter way to run meetings and stay aligned—building on our core async video value while expanding into meeting recordings and AI-powered meeting notes. Strategically timed to drive awareness and adoption, the campaign highlighted three key advancements: Loom’s ability to serve workers wall-to-wall through everyday meeting workflows, a preview of our upcoming Confluence integration for Automated Meeting Notes, and a compelling case for Enterprise teams to adopt Loom AI. Designed to educate and convert, the campaign set the foundation for broader enterprise adoption and upsell of AI-driven workflows.

Senior Brand Designer