Loom: Unstuck Your Team
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"Unstuck Your Team" tackles the universal frustrations of modern teamwork: teams get stuck. Not because they’re not capable—but because systems, schedules, and outdated processes get in the way.
This campaign is intended to raise awareness that Loom is the tool that breaks through the overflowing inboxes, endless meetings, and stalled projects, freeing teams to move work forward. I supported by creating the visual direction for the supporting ads and social assets to promote this campaign. We partnered with cross-functional teams to create playful, energetic visuals and messaging that capture the speed, clarity, and personality Loom brings to collaboration, creating a sense of momentum and progress.
All guidance for these assets were documented in a campaign book to be shared with partners and agencies.
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Senior Brand Designer